10 marketing mistakes of restaurant’s websites

Restaurants that succeeds priorities there website designs. How many times have you stumbled on a restaurant’s website with mistakes that include lack of direction, not mobile friendly, too Crowded With Many Links and so on.

I have identified many mistakes that may be hurting restaurants sales growth and the steps to put them back on track.

  1. Don’t show contacts

A Restaurant website with a poor address will be perceived as unserious. Emails, phone numbers on the contact page without a detailed description is not enough. First a well descriptive address and location of the restaurant must be visible from the beginning and on every page.  Also it must be easy to locate, visitors to your website want to know the environment, how quickly they can get there with the shortest route. Most importantly don’t forget to place a Google map plugin on your website it influence guests.

  1. Unreadable text

Some restaurant loves showing off with amazing fonts. Most of these letterings are not readable. Do not go overboard to impress, try to use simple and readable fonts.  A well done typographic treatment can influence your guest.  Of course the fonts colour, link colour, background colour is important too, do not use dark letters on dark background or light-grey letters on white background, Or very small size of letters.  It is encouraged that every page of your site should have the same fonts style, if there will be changes it should be minimal. You don’t want people to lose interest the moment they open your website.

  1. No usability

Too many items can be confusing for your guests. You should not flood your pages with pictures and videos, making it difficult for visitors to get needed information. The fact that you have the beautiful pictures, or hundreds of food items doesn’t mean that you have to include them in your front page or in the same place. You need get a good professional photographer and web designer  who knows what pictures you need and were to place them, also what to be on the menu, and where to place the links for easy navigation.

  1. Don’t offer reservations

Reservation page should be a must for your website, thousands of restaurants in the U.S. use online reservation site to allow their guests to book for a meal. This allows you to control your reservations and manage your tables. It also allows you to pay special attention to your regular guests and remember their preferences.  Reservations is also very  important for Tourism because of its convenience.

  1. Old, not renewal information

Some restaurants create a website one time, and it takes them 5 years to update. There’s nothing worse noticing a small notation in the corner: “Last updated 7/24/2010.” Updating a restaurants website is important because it can mislead people. A restaurant should check their website’s accuracy at least once a weak. Also carry out website maintenance often. You wouldn’t want to be seen as an inexperienced restaurant entrepreneur.

  1. Misusing Social Media

Nowadays most restaurant websites have Facebook, Twitter, Instagram, LinkedIn, and so many other third party plugins that allow them to communicate with their audience in real-time, for free.  Social media is a key to a restaurant’s brand. Restaurant owners should be focusing on doing things right to boost their online presence.  Of course using this means you can promote your specials for the day as well as upcoming events. Your restaurant must not operate all the social sites, you can Pick two or three renowned ones to post regular contents. Having a consistent content posting plan will improve your brand. You can address customer complaints and even post job opportunities.

  1. Mobile Friendly

Mobile phone is the new hub for browsing and socializing now?  Every restaurateur will want to attract and connect with their clients, this means your website must be available on mobile platforms. Clients are using their phones for their Internet capabilities, and will occasionally research local restaurants with them. You need make sure your site design is responsive, and their Smartphone experience will be a good one. Customers will go someplace else if you don’t give customers what they want (easy visibility and navigation). Nothing frustrates people more than not being able to view a restaurant menu on their Smartphone.

  1. Lack of information

A website with very little information will rank bottom among customers. If your menu is scanty, your website description is poor, or don’t show the photos of your restaurant (inside and outside) and the information on your website is very old, it will cost you a lot of clients. For example, old announcement makes people think that your restaurant is closed and they won’t come to your place.

  1. No SEO

Search Engine Optimization (SEO) will refer users to your websites through content that is most relevant to what the user is looking for. So how much relevancy do you want? You should be ready to optimize your website to make it more web search friendly, Not only do you get more traffic to your website, but you get more customers into your restaurant.  SEO should be part of your marketing strategy. The more people know about your business the better chance you’ll have to rank well on the web.

  1. Use only Stock Photography

Images are powerful. People want to see great pictures of your restaurant, your food, you and your staff. Using stock photos allow your customers to have a strong expectation to come to your restaurant to eat that dish. When taking pictures of food, you want to make sure everything looks beautiful. Hire a professional photographer  and take beautiful pictures for your website.

And our bonus – 1 more common mistake:

Bad web design

If website visitors can’t get a good impression the first time they visit your link they will choose a different restaurant.  People arrive at your website looking for a specific information, so if your site lacks a clear purpose, these users will quickly move onto the next. Make sure your images are not too small, make sure your site navigations are not confusing, slow-loading pages must be checked. Customers open several restaurant’s websites and can compare. So hire a good web designer and give your website a professional look.

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31 January 2017 by Yuri Salmanov
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